Check out my new books, including:



Shipwrecks and Lost Treasures: Outer Banks


Google

Web 
This Site   

Looking for the music?
You'll find different tunes accompanying selected articles on my site. 
Click on the notes.

TIPS FOR WRITERS

Grammar
Writing Tips
Book Writing Tips
Freelance Writing Tips
Movies for Motivation
Travel Writing Tips
Tech Tips
Rights

All contents of this site
©2000-2017
  Bob Brooke Communications


HOW TO PROMOTE YOUR HOME BUSINESS
by John McLain
Metropolis Ink, Cave Creek, AZ - ISBN 0-9580543-2-0

 

How to Promote Your Home BusinessAdvertising is all around us. But itís amazing how many people starting small home-based businesses donít consider its power. In a mere 115 pages, John McLain has produced a promotional handbook for beginning home entrepreneurs.

McLain emphasizes the importance of not only a written business plan but a marketing plan, as well. He stresses setting up a budget and a timeline for promotional efforts. The home business usually has a staff of one. The owner is also the company president, support staff, bookkeeper, janitor and, yes, advertising person. McLainís book helps the already overburdened home business owner by giving concrete suggestions for efficient promotion.

The author emphasizes the importance of publicity. "Letís face it. Itís cheaper than advertising," says McLain. He effectively instructs his readers on how to structure a press release. Unfortunately, he fails to provide a sample of one. For the novices reading this book, samples are very important.

Advertising takes many forms. McLain covers it allĖalbeit superficiallyĖfrom brochures and pamplets to direct mail campaigns and talks to community groups. He presents his material in a clear, straight-forward manner, supplemented with anecdotes and sayings seemingly written in the margins, but actually printed along with the text. These annotations donít really add to the information in the book and could have been left out.

This little book is perfect for someone contemplating or just starting a home-based business. Itís a bit too basic for seasoned entrepreneurs.

Buy this book...

 

< Back to Book Reviews                                                                                                   Go to next book review >

All articles and photographs on this site are available for purchase by print and online publications.  
For more information contact
Bob Brooke.

Site design and development by BBC Web Services