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by Adrian Gostick & Dawn TelfordTodd Gitlin
Gibbs Smith Publisher ISBN 1-58685-246-9

Is integrity becoming a dying trait in today’s business? With corporate debacles like Enron and Worldcom, it seems so. If only the good guys would always win like in the old Hollywood westerns.Adrian Gostick and Dawn Telford show that it doesn’t have to be so in their book, The Integrity Advantage.

Integrity is consistency between values and actions. A business or business person with integrity does what it says it will do. It’s knowing when to choose between two courses of action in a certain way–to be forthcoming with reason. It’s probably the single most important trait a person can have. Through thought-provoking analysis, they show how a business person can choose integrity without sacrificing power, prestige or money. To do this, they interview business leaders such as Jim Burke, former CEO of Johnson & Johnson (during the Tylenol incident), Don Graham, chairman of the Washington Post, and Shelly Lazarus, CEO of Ogilvy and Mather International, among others, how they indentify those with integrity.

Gostick and Telford lay out a blueprint, showing executives how to apply integrity in their daily performance by creating an environment of integrity within a company, making the right decision in gray areas and building trust among co-workers and employees.

The authors identify ten characteristics that people with integrity seem to have. They then walk readers through a four-step process to help them determine their own integrity levels.

The Integrity Advantage is an essential morals guide to doing business today. It stresses the importance of trust and credibility within business relationships and illustrates how to juggle, power and responsibility along with wealth and still be a person of character.

Gostick and Telford recommend getting collected opinions from trusted advisors. They sight the case of the Tylenol poison scare that could have buried the company if it weren’t for the integrity of its executives.

While The Integrity Advantage is a small book, just a little over 100 pages –it packs a whallop for anyone in business today.

 Buy this book...


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